How to use Google News to boost your website Traffic
Did you know that you can associate the content of your Buy Google News Approved website, the news service of the largest internet search engine? By doing so, you have an advantage over the competition: a certificate of credibility for your information.
In this article you will see how to program the web so that the Google search engine (PageRank) identifies it as a news portal and displays the results of your page in Google News.
How Google News works:
The traditional way of the user looking for News is to visit the portals first and then click on the articles that interested him. Google News reverses that logic. “Our approach is different: we would like to supply more personalized options and a greater sort of perspectives. Google News first offers links to numerous articles on a particular topic, ”reports the service’s official blog.
Thus, the search engine filters the headlines of more than 100,000 sources around the world and organizes them by subject, according to the interest expressed by each reader. It is a new information consumption experience, in which the topics are more relevant than the portals.
Some of the resources offered by the platform are personalized news (which allows you to configure an interest page), the alert system (which sends daily emails with the desired content) and the feeds tab (which allows you to view the news selected by Google on your favorite reader).
The Google news service filters and gathers headlines according to the interest of each reader.
Google News is not a marketing service:
Now that you know how Google News works, we are going to explain what to do so that the content of your website appears on the portal. First of all, a warning: Google will not place your page in the news tab if you intend to promote products.
This is because the service gives priority to journalistic content and not to advertising. The idea is to inform the reader. “Google News is not a marketing service. We do not want to present users with websites created to promote products or organizations or websites that are dedicated to commercial journalism ”, clarifies the official blog.
Now, if your Website combines news with other types of content, the way out is to separate those contents through your own domains and directories. Another option is to differentiate the news on the sitemap (we’ll talk next) and configure a robots.txt file to prevent the algorithm from entering a non-news page. The search engine itself offers information in this regard.
Google News Approved Domain Requirements:
For your website to appear in Google News it must meet three main requirements, in addition to the basic quality guidelines typical of good journalism:
- Google News Sitemap:
The first step is to create a specific sitemap for Google News. The sitemap is a file in .xml format that informs Google of all the directories on your website, with hierarchical relationships so that the algorithm identifies precisely where each information is located. If you work with WordPress, you can use specific plugins. Otherwise, the ideal is to follow Google’s own guidelines.
- Google Webmaster Tools:
Then you must register the sitemap in Google Webmaster Tools so that Google identifies your portal and takes into account the information when it sweeps for news.
- Google News:
The last step is the effective registration in Google News . At this stage, you must provide information on the origin of the content , the contact details and those of the editor. Finally, you just have to wait for the registry evaluation to get approval.