The three Cs of SEO: content, quality and clarity
The 3 Cs of SEO: Content, Quality and Clarity
Google’s latest algorithm, capable of analyzing complete sentences, will force creators to produce higher quality content.
Time has gone when repeating a keyword as many times as possible positioned you at the top of the SERPs. Also a thing, the time in the past when poor quality links, short-circuited by the Penguin algorithm, were bought left and right to climb positions in the search engine.
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Google has not stopped pursuing perfection, making searches an increasingly optimal process, and last winter it launched Bert, the new algorithm capable of understanding the complete context of each sentence.
Now, we are obliged to create quality content yes or yes, clear, understandable, and with a correct structure.
Until today, Google had never managed to understand our searches globally. His metrics limited him to analyzing only single words, which he put together, and that allowed him to offer results that included those same phrases. In this way, he omitted prepositions, conjunctions, or pronouns that could change the meaning of the sentence, but now he has managed to remedy it.
The latter will no longer be an impediment. Now, the algorithm can already understand sentences and the multi-colored giant is getting closer to fully understand them.
This change will affect SEO in every way, since, being an open-source neural network, it will improve as users test it, making it more and more precise. In this way, it will force gradually to have a higher quality, more relevant, clearer, and more understandable content.
In addition, you will learn to value the structure of the site in such a way that we will have to take even more care of the links that we create internally. According to Search Engine Journal, texts will require more care than ever: “ SEOs will need to learn to write or hire people who can write. Google News is not yet perfect at determining which content is better, but the day will come when only the best will win. “
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